Why center? Why Center Motion. Over the years videoagraphers have been dubbed human tripods of weddings. Sometimes a slider or stedicam is tossed in. Footage is sliced, diced, sprinkled with effects, spread with savory music and wola! You have a turkey sandwich. The process repeats, turkey sandwich. Again, turkey sandwich. Nothing wrong with turkey but you say hey I like pastrami, grilled cheese, pesto chicken! What's going on here?
A unique story is cut down to a square peg even though excellent cinematography is used. It starts with making assumptions and neglecting a rule: What is traditionally perceived as important may not be important and to capture what is important requires getting to the center of each story. I’ll say it again, what is perceived as traditionally important may not be important to the story. How does one start to discover what is important?
Focus on parts of the story that matter most to the client. For example, cutting the cake at weddings, important? Perhaps, but it depends on the couple. Maybe they would rather emphasize the meal prepared by their five star chef and good friend who introduced them to each other. Getting to the center of the story will focus filming like a script does in feature film production.
Finally, why motion? Motion is what cinematographers use to tell their stories though the capture of light. There you have it Center Motion. Share a story with the world.
A unique story is cut down to a square peg even though excellent cinematography is used. It starts with making assumptions and neglecting a rule: What is traditionally perceived as important may not be important and to capture what is important requires getting to the center of each story. I’ll say it again, what is perceived as traditionally important may not be important to the story. How does one start to discover what is important?
Focus on parts of the story that matter most to the client. For example, cutting the cake at weddings, important? Perhaps, but it depends on the couple. Maybe they would rather emphasize the meal prepared by their five star chef and good friend who introduced them to each other. Getting to the center of the story will focus filming like a script does in feature film production.
Finally, why motion? Motion is what cinematographers use to tell their stories though the capture of light. There you have it Center Motion. Share a story with the world.
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